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ARCH https://images.squarespace-cdn.com/content/v1/62808f9e58ce275af401e43a/2f612f3c-b17c-431d-8c8d-036bccac3a9f/Logo.jpg Our Work - ARCH https://images.squarespace-cdn.com/content/v1/62808f9e58ce275af401e43a/5e48e04e-9b7e-4e42-b0bb-13d1c547842e/Logo2+copy.jpg Our Work - ARCH https://images.squarespace-cdn.com/content/v1/62808f9e58ce275af401e43a/05b91bd0-f3f6-4dca-8756-000242fe944d/Logo+copy.png Our Work - ARCH https://images.squarespace-cdn.com/content/v1/62808f9e58ce275af401e43a/1652675219757-VFLYM0C9SHOZBWDKZNYF/Arch2.png Our Work - ARCH - ARCH ARCH is a life coaching business, based on Chris Duncan’s Magnetic Mind. ARCH stands for Aligned, Radiant, Conscious, Holistic and the client wanted a logo that represented those principles. The design process can often take us to unexpected places, as we can see here. https://images.squarespace-cdn.com/content/v1/62808f9e58ce275af401e43a/1652675699478-TVNYVC80NGH8RNNKTGXU/Prototype.png Our Work - ARCH - The Beginning This is the first prototype that I created. The client and I were interested in using an archway to create a visual representation of what happens during life coaching. We also wanted to incorporate the type into the design. https://images.squarespace-cdn.com/content/v1/62808f9e58ce275af401e43a/1652676461544-5PJ50FXW3VTL1KK0WEGD/New+Logo+2022.png Our Work - ARCH https://images.squarespace-cdn.com/content/v1/62808f9e58ce275af401e43a/1652676587401-H5KNQC8NXVO15KSTJW10/ARCH2.jpg Our Work - ARCH In another discussion with the client, they stated that they wanted to incorporate the light energy atom into the design. Firstly I researched light energy, and saved many images; from there I decided to simplify the atom. I then used a keyhole as a representation of a client unlocking their potential. I also used a san serif font, as a way to juxtapose roundness and angles. https://images.squarespace-cdn.com/content/v1/62808f9e58ce275af401e43a/1653269385277-OX238YRQ82MDLIW9LBBX/Arch.jpg Our Work - ARCH Here is the final design. The client wanted the keyhole to not be so prominent so I reduced it. I decided to add a grid into the background to tie the font together more cohesively. Overall this was a collaborative experience, and with constant contact with the client I was able to fulfill their needs. The relationship between designer and client is a special one, and when both parties come for a place of trust and appreciation, wonderful things can happen.